The BC government’s Buy BC: Eat Drink Local campaign kicked off at Sandhill Winery in Kelowna last evening.
Key players in the agriculture, seafood, and food and beverage industries gathered to help promote the positives of supporting local producers and companies.
The campaign is designed to educate the public and help producers connect with the hospitality sector to increase the number BC products profiled and served in restaurants and food service establishments around the province.
The campaign features the return of the Buy BC logo and a month-long dining promotion next May.
Participating restaurants will develop a special, month-long menu showcasing the variety of food produced in the province and British Columbians can learn which restaurants will be serving Buy BC: Eat Drink Local menus by visiting: http://www.eatdrinklocal.ca
The campaign will also feature the return of the Buy BC logo, making it easier for people to support B.C. farmers, seafood and food processors, with an easy-to-identify brand on food products grown and made in B.C.
Agriculture Minister Lana Popham is encouraging restaurateurs to sign up now for Buy BC: Eat Drink Local and get their profile on the new Buy BC: Eat Drink Local website.
“Let’s get British Columbians excited about the products that are being grown and produced in our province and celebrate the success of B.C.’s agriculture, seafood and food-processing industry. It’s time to get the Buy BC conversation going and give consumers a simple way to support local products grown, harvested and made by their fellow British Columbians.”
British Columbia Restaurant & Food Services Association president and CEO Ian Tostenson expressed pride to be working on Buy BC: Eat Drink Local with the provincial government.
“I admire the government’s passion to partner with us to connect local producers, restaurants and the public to B.C. food and beverage. Combined, our local products and restaurants are world class.The restaurants of British Columbia are the best place to showcase what B.C. has to offer as we are taste makers and culinary. We are committed to sourcing from our ‘backyard’ not only because it makes taste sense, but economic sense.”
The Ministry of Agriculture is taking a three-pronged approach to build opportunities and sales for B.C. food producers, and those wishing to join the sector.
Buy BC, Feed BC and Grow BC will be introduced to encourage and promote B.C. agriculture.
Buy BC will offer a recognizable brand on local products and help B.C food and beverage businesses expand their sales in the province.
Feed BC will help increase the use of B.C. foods in hospitals and other government facilities while creating opportunities to start or expand a farm or food business in communities throughout the province.
Grow BC will centre on policies and programs that support farmers and help B.C. producers expand local food production as well as support young British Columbians who want to farm.