Complaints from museums — including Greater Vernon’s — have led to McDonald’s Canada pulling a national ad.
The ad suggested people would get better value by spending $5 for its new McPick Meal Deal, than spending $5 to visit a museum.
Gabriel Newman from the Greater Vernon Museum says it was wrong for McDonalds to pick on non-profits, and to imply that museums are expensive, or a luxury item.
Other museums also took exception, and the Canadian Museums Association contacted the fast food giant, asking the ad not run anymore.
McDonald’s has apologized, adding the ad was designed to be a humorous way of promoting its product.