True Leaf Medicine International has made key leadership appointments to deepen team expertise in marketing, branding, and government relations.
Don Chisholm has been appointed True Leaf’s Chief Marketing Officer.
Mr. Chisholm, a brand and innovation expert with more than 30 years of experience working with brands such as Mike’s Hard Lemonade, Vega, and Constellation Brands, will provide leadership within the True Leaf team, championing the development of multiple branded platforms and guiding the company’s overall innovation pipeline.
His creative agency, Dossier, has been named the company’s branding partner.
Dossier has extensive experience developing commercially successful brands in the health and wellness industry.
Hill+Knowlton Strategies will be True Leaf’s government relations advisors.
“True Leaf has received approval from Health Canada to build our cannabis cultivation facility,” said Mr. Bomford. “We now have the accomplished team at Hill+Knowlton guiding us through the final stages of Health Canada’s Access to Cannabis for Medical Purposes Regulations licensing process. They will provide invaluable insight into the cannabis regulatory environment as we develop our medicinal cannabis product line and bring it to market.”
The company has worked directly with the federal government and several provincial governments on cannabis policy development and helped dozens of companies successfully navigate industry regulations.
“As we continue to build our cannabis practice from both a public affairs and consumer marketing perspective, we are pleased to add True Leaf to our roster of clients in this fast growing sector,” said Goldy Hyder, President and Chief Executive Officer of Hill+Knowlton Canada. “True Leaf’s focus on helping both people and pets live healthy, happier lives by providing effective plant-based treatments for pain and anxiety management is what makes them stand apart in this new marketplace.”