BCAB Past-President Kevin Gemmell presents the Humanitarian Award to Hannah Lee, Manager of Member Services of the BC Society of Transition Houses
Members of the British Columbia Association of Broadcasters have chosen the BC Society of Transition Houses as the 2018-2019 Humanitarian Award recipient.
“The Humanitarian Award is an opportunity for non-profit organizations to gain significant exposure for the important work they do at no cost to them for the airtime,” says BCAB past-president Kevin Gemmell.
“The BC Society of Transition Houses will allow broadcasters to educate the public about the need for safe refuge for many women in British Columbia.”
In Canada, a woman is killed by a family member every 4 days.
In 2015 approximately 18,000 women and children accessed transition houses and safe houses to escape violence or abuse in British Columbia.
The value of the airtime donated by BCAB member stations is in excess of $2.5 million over the course of the 12 months – July 2018 to June 2019.
“Every member station of the BCAB is asked to run the prepared PSA campaign a minimum of 10 times per week. Many stations offer well over the weekly amount over the course of the 52 week campaign,” says Gemmell.
This year’s campaign will begin in July and continue running on member stations throughout the province for one full year.