So much culture packed into 60 seconds.
The Super Bowl is arguably THE television event that includes absolutely everyone, regardless of their affinity for football or not. Potentially, this one football game is the only time anyone actually watches television commercials on purpose, making the $5 million price tag worth the attention generated for advertisers.
While I don’t particularly care for Doritos or Mountain Dew, I love everything about this commercial as far as cultural relevancy is concerned. Peter Dinklage is arguably the biggest star on Game of Thrones, Morgan Freeman has the most recognizable voice on the planet, and the epic battle between ice/fire, good/evil, pop/chip, is no more pronounced in any other place than hip-hop culture in the “ Rap Battle” (and if you dig a little deeper on this, Busta Rhymes and Missy Elliott have a collaboration on a new song called “Get It.“) Like the music or not, there is something entertaining, even a little frightening about these two men deep in character, lip-synching this hot – cold – good – evil – Pop – chip battle.
Unlike the Canadian TV powers that be, I am excited to see the US commercials during Super Bowl this year.