Aaaah, science – you help my java taste sooooo good!
Oxford University researchers set out to make coffee fans extremely happy recently. They set up shop at a coffee exhibition and had 276 visitors drink a brew from three different shaped cups; open, split and tulip-shaped. The brew poured inside each mug was identical – the test was to determine if the shape made any difference in quality of taste. And apparently, it did – BIG time.
The open cup had a rim wider than its base, or the traditional paper coffee cup shape, while the split cup had an indented waist like an hourglass. The results? A giant majority found the coffee tasted best in the tulip-shaped cup!
Why? Researchers believe the consumption of coffee, especially specialty coffee, is a truly engaging multi-sensory experience – and the shape of the cup, in this case a tulip-shaped cup, is an essential element. By the way, the split-cup was deemed to be “more acidic” by most participants – so if you’re into that kinda thing, go the hourglass-shaped mug.