Buy BC programming is being relaunched to boost B.C.’s agriculture industry and fuel public interest in shopping for made-in-B.C. products.
Bringing back the brand power of this marketing program – popular with B.C. growers and producers, but cancelled in the early 2000s – will make it easier for British Columbians to explore new and different products from around the province.
The relaunch was announced by Lana Popham, Minister of Agriculture. Popham was joined by Vickey Brown, BC Association of Farmers’ Markets vice-president, and surrounded by local vendors at the Moss Street Market in Victoria, along with market-goers and local vendors.
The Buy BC Partnership Program involves cost-shared funding that is available not only to agriculture and seafood producers, processors and co-operatives, but also to relevant industry associations, as well as agricultural fairs and markets within B.C.
As well, logo-licencing agreements will be available for B.C. agriculture and seafood companies that do not require cost-shared funding, but still wish to use the Buy BC logo on products to help consumers easily identify their product as a local product.
The Buy BC Partnership Program will provide $2 million in funding per year, over the next three years, to help eligible applicants with their marketing efforts using the Buy BC logo on their products or promotional materials.
“The Ministry of Agriculture’s three pillars of Grow BC, Feed BC and Buy BC are supporting the province’s agriculture sectors and encouraging British Columbians to choose B.C. products which in turn, support our local farmers and ranchers,” said Stan Vander Waal, president, BC Agriculture Council.
“Placing the Buy BC partnership logo on B.C. products strengthens the local brand, and reminds consumers that we grow and raise some of the most trusted and highest-quality product in the world.”