From the cereal box – to the silver screen.
General Mills is looking to expand their breakfast roster into the film industry. The company wants the cartoon characters that grace the covers of their cereal boxes to take Hollywood by storm. Among the roster ready for their close-up? Count Chocula, Franken Berry, and Boo Berry.
The company has even launched a website to gather pitches from film industry professionals. They issued a callout to professional talents on WorkWithTheMonsters.com, asking for pitches from filmmakers, actors, agents, writers and producers.
So there ya go – if you have big dreams of being in the movie business, you just have to come up with a cool idea for the cereal monsters.
General Mills has also advertised the opportunity for talent through strategically placed billboards. Oversized images of some of their characters were placed on Sunset Boulevard. Granted, considering the grandeur of the corporate giant, this effort might have been launched mostly as a marketing campaign, given that they’re already connected to those necessary for the completion of their vision. But hey, it’s worth a shot….right? ~ Jason